"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.Watching a You Now stream can be an overwhelming experience.He was part of a group that believed everyone would soon be the star of their own reality television series, all broadcast on the web.That included the infamous Josh Harris, a dot-com millionaire who imploded for his live audience, chronicled in the documentary We Live in Public.It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.
Now I make more every month on You Now than I do from my work at the store,” Abuhamdeh tells me. We become friends.” A couple of times he’s broadcast from his bedroom while sleeping. They want to see everything that you do.” You Now launched back in September of 2012, but for its first year and a half struggled to find traction.
"Smartphones provide all the critical pieces for these new services.
They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming.
In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.
But I was nervous, I felt like there were people watching. It was weird.” After a few weeks of broadcasting he began to find his rhythm.